Whatever Happened To: Max Werclove

He owned the Blue Bird Cleaners on 23 Monroe Street. The Social Security Death index has a Max Werclove listing: MAX WERCLOVE born: 31 Jul 1897 died: Jul 1976 last residence, 11230.
I belief that's the Max who owned Blue Bird Cleaners, because the 1930 census has a Max Werclove, born in 1899 and living at 3031 34th Street in Queens, who worked as has a presser in a tailoring business. He was born in the Ukraine and he spoke Yiddish. His wife was named Adele.