Come Alive: You're In The Pepsi Generation

from pepsi

1963: In one of the most significant demographic events in commercial history, the post-war baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change and positions Pepsi as the brand belonging to the new generation – The Pepsi Generation. "Come Alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles and attitudes.
1961: Pepsi further refines its target audiences, recognizing the increasing importance of the younger, post-war generation. "Now It's Pepsi, For Those Who Think Young" defines youth as a state of mind as much as a chronological age, maintaining the brand's appeal to all market segments.