Immediately after the war Trommer's marketed their all-malt beer as "Trommer's White Label" which appeared in bottles but not in cans. The brand appeared before the war as well, but, judging from the advertisements, the brewery pushed this brand more after the war. The brewery seemed to be doing well, they even added a three-stoy stock house to the Orange facility in 1948. However, late that same year a 29 day brewery driver's strike hit New York. Drivers demanded a shorter workday and two man teams for each truck, rather than the then prevailing single-man units. Unfortunately for Trommer's strikers took over some of the plant facilities. Each brewery has its own strain of yeast that they use in producing their beer. The strikers did not properly take care of the yeast while they occupied the brewery and Trommer's strain died. As a result, when the brewery reopened they had to use a completely different strain and the beer tasted radically different. Sales began to drop. In 1950 George Trommer sold the Orange, New Jersey brewery to Leibmann and in 1951 the original Brooklyn facility went to to Piel's. Piel's continued making Trommer's until 1962 but the brand was then discontinued. The Brooklyn brewery was closed in about 1955 and the Orange facility in 1977
Tuesday, January 15, 2008
Crossing Pike Street
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